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Work
Mockup of the 'El Hijo de la Cumbia' CD: comic-book cover of the artist in a green cap with headphones, speech bubble 'Freestyle de Ritmos…', on a yellow concentric-ring background, with the matching disc beside it, on a navy backdrop

¡Yabasta! records artwork design

Collaboration with the art director on artist branding and visual identities. Artwork for albums, vinyl, posters, flyers, stickers, print/digital advertisements, website design, flash animation, and video editing.

'El Hijo de la Cumbia' CD artwork

Cover Artwork for the Argentine Artist El Hijo de la Cumbia. El Hijo de la Cumbia is an Argentine artist, part of the very popular musical movement in Latin America la nueva cumbia.

Challenge

Create the CD artwork new album "Freestyle de Ritmos".

Approach

I worked closely with the Art Director, we started with a board of inspirations that included pictures of the artist, existing graphic elements from past cd covers or promotions. We collect elements like colors, typography, symbols. We also gather Cumbia's imagery from traditional costumes to Cumbia's artists' cd cover, leaflet, and video clip. We added some external inspiration like graffitis and murals as well.

Process

We choose 3 visuals directions:

  • The abstract direction, is a mix of camouflage pattern combine with Gerwald Rockenschaub's composition and color.
  • The mural direction combine with graffiti font
  • The comic-book character direction inspire by Jamaican dancehall cover from the artist Wilfred Limonious

Solution

We choose the comic-book character direction because it's easy to adapt depending on the support.

Moodboard and exploration: under 'Visuals inspiration', the Argentine flag, a Che Guevara portrait, a Roy Lichtenstein pop-art panel and a mural photo; under 'Exploration', 'El Hijo de la Cumbia' type on blue, a halftone comic portrait of the artist, a 'Freestyle de Ritmos' speech bubble, and a keyword cloud (Guerilla, Urbain, Ghetto, Festive, Électro, Urbaine…)
Print artwork board for "El Hijo de la Cumbia": yellow comic-book front cover and tracklist back, the CD disc label, the green sticker with its dimensions, colour code swatches (yellow, green, red, black) and the Futura typefaces
Two El Hijo de la Cumbia EP sleeves on white: a yellow cover with the speech bubble "El Hijo de la Cumbia, para bailar…" over white concentric rings, and a green cover with a close-up of the artist's comic-book face under his cap and a thought bubble "El Hijo de la Cumbia, para bailar", its green disc sliding out to the right
The printed "El Hijo de la Cumbia" CD in shrink-wrap, with the green "¡Ya Basta! Records presents" sticker on the comic-book cover
The open digipack: the artist's comic portrait on the left and a speech bubble on the yellow right-hand panel
Close-up of the yellow tracklist printed over concentric rings, from 01 Intro to 14 Los Barrios
Close-up of the back credits with the ¡Ya Basta! and Discograph logos and the label's Paris address

Gotan Project 'La revancha del tango' - 10 years box

Box packaging Artwork for Gotan Project ten years anniversary. Limited boxset edition include: two Gotan Project albums, a photo-book, and a postcard.

Gotan Project 'La revancha del tango' limited-edition box, front: on the left, under the red headline "Gotan Project – The new special 10 years box is now available", the exploded line drawing of the box set with its production notes — correspondence card, 16-page photo booklet, two digisleeves and two discs dropping into the open box; on the right, the box's grey photographic front with the red gotan project logo

Grey pre-order newsletter: "Gotan Project – The new special 10 years box is now available", with a render of the silver box
"La revancha en cumbia" CD artwork: yellow back with tracklist, pink gotan project cover, pink disc, the sticker and colour swatches
Yellow gotan project vinyl sleeve with a pink "Nueva Cumbia Remixes" sticker, the black record half out of it
Black web page "Gotan Project – Nueva Cumbia Remixes" with the yellow sleeve and a listen link, on a navy backdrop
Black web page "Gotan Project Rayuela – Music video world premiere": a video player of tango dancers' feet on a lit hopscotch floor, social links and the 20 September premiere date, on a navy backdrop
Two pink "La revancha en cumbia" CDs on a dark table, one shrink-wrapped with a yellow sticker
The box set contents laid out: the signed silver box, gold and pink sleeves, a ¡Ya Basta! card and a black-and-white photo print
Role

Graphic Design, Packaging, Branding, Artwork Design

Agency

¡YaBasta! Records, year 2010-2011