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TrekGuad banner: a green map of the Guadeloupe islands on a blue topographic background, with a brown hiker map pin and the TREK GUAD wordmark in white

TrekGuad

TrekGuad is a mobile application listing all the trekking and trails of Guadeloupe islands. Each trek site has a detail description guide : weather, how to get there, when to go, where to camp or stay, what to do, what to see, and much more....

Challenge

  • Logo/brand identity of the mobile application.
  • Wireframing, prototyping and final design

Process

Brand vision brainstorming, defining the main characteristic of the product, competitive research and analysis, persona, brand strategy, mood boards, logo exploration, brand extension, print collateral and marketing application design.

Solution

TrekGuad is a personal project. The idea came as I looked the National Park app by National Geographic, I thought, it will be useful to have the same kind of application in Guadeloupe. So, I began to think about what elements will figure on the app, what a potential user wants. I thought about something simple and easy to use. You don't need to log in, to use the application, it is a free app to help the visitor access to the information anywhere.

TrekGuad app icon: hiking boots on a green hillside with the TREK GUAD wordmark, above a row of four coloured tiles with white pictograms of a hiker with trekking poles, a route between two map pins, a tent and a folded map
Illustrated survival-guide panel on teal, step 2 "Renseignez-vous sur l'état des traces": a computer screen (check trail conditions on the site, leave early, never after 3:30 pm), a tent under a night sky (night falls early in the Antilles) and a woman on the phone (never go alone, always tell someone your route)
SURVIVING GUIDE SAMPLE
Three hexagonal "Les Chutes du Carbet – Basse-Terre" badges with a jungle and waterfall silhouette, in olive, bright green and dark green, one above and two below on a pale green background
Badges exploration
Full-length TrekGuad promotional website: a green illustrated-mountain hero with the TREK GUAD logo and "En savoir plus" button, an iPhone showing the hiker illustration on a teal band, four dark feature tiles (ergonomic interface, detailed guides, live weather, practical advice), a green "Explorez avec TrekGuad" App Store band and a dark footer
PROMOTION WEBSITE
Two iPhone mockups: the TrekGuad splash screen with a map of Guadeloupe and the hike list grid under the Randonnées tab
Two iPhone mockups: the Carte tab with a topographic map and hike pins, and the Les Chutes du Carbet guide screen with weather, difficulty, distance and description
Two iPhone mockups of the Choisissez une île screen, one with Basse-Terre selected and one with Grande-Terre selected
Skills

Brand Strategy, Brand Identity, Graphic Design, Creative Direction, Website Design, Mobile Design, Illustration.