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The BeGuide wordmark in white over a turquoise sky, above an illustrated Caribbean market: fruit and vegetable stalls under orange-and-yellow and purple umbrellas, vendors in madras headwraps, and locals and tourists strolling, one taking a photo, a guide in a green BeGuide cap pointing the way

BeGuide

BeGuide is a web platform where locals and travelers share their knowledge and culture of their region.

BeGuide brand guidelines: the green and brown wordmark with its arrows, the Couleurs swatches (Vert, Brun, Gris, and Couleurs additionnelles in orange, turquoise, purple and yellow) with hex values, Roboto and Neutra in four weights each, and the white logo on green and on dark brown
Four BeGuide cards in a two-by-two grid: the waving mascot holding a yellow pin on turquoise, orange and green patterned backgrounds, and a white business card for John Doe, Co-founder & COO, with contact details and a small mascot
The BeGuide home page in a browser window: a woman walking a sunlit rainforest path, "Commencer votre exploration" over a search bar for destination, dates and travellers, and a green band of three steps: Rechercher, Réservez, Explorez
The BeGuide "Circuit: Basse-Terre" page in two views: the guide Lynne's profile, six numbered stages, an 80 € booking panel, a map of Basse-Terre and the trip conditions; then the guide's bio, comments, three similar excursions and the footer
Two BeGuide travel-diary pages: "Parcourez les récits de voyage" over palm fronds with six diary cards and a "Partagez votre expérience" call to action; beside it, the diary "Bonjou an kontan wè zot" with photo entries on Pointe-à-Pitre, a restaurant and a waterfall hike
BeGuide desktop page "Publiez votre activité": a turquoise screen with a six-step progress rail, a guide in a purple GUIDE cap at a laptop surrounded by line icons, a "Commencer" button and a dark brown footer

Mobile wireframes

Eleven BeGuide iPhone wireframes: Facebook and e-mail login, sign-up, interest filters with dates and a price slider, the "Commencez à explorer" home, a guide profile, the account menu and listings of excursions and circuits at 60 €

Twitter and Facebook pages

BeGuide's Twitter and Facebook pages side by side: the illustrated market scene as header and cover photo, the BeGuide logo as profile picture, and posts with the waving mascot on yellow reading "Soyez curieux, explorez!"
Three overlapping BeGuide e-mails on turquoise: "Vous avez oublié votre mot de passe?" with a purple padlock and reset button, "Merci d'avoir choisi BeGuide pour vos activités" with the mascot on yellow, and "Notification de réservation confirmée" with booking details
Four BeGuide mascot characters, two wearing GUIDE caps, each holding a coloured location pin (turquoise, purple, green, orange) on a grey oval shadow
Skills

Brand Strategy, Brand Identity, Graphic Design, Creative Direction, Website Design, Email Design, Illustration, Video.