¡Yabasta! records artwork design

Collaboration with the art director on artist branding and visual identities. Artwork for albums, vinyl, posters, flyers, stickers, print/digital advertisements, website design, flash animation, and video editing.
Role
Graphic Design, Packaging, Branding, Artwork Design
Agency
¡YaBasta! Records, year 2010-2011

Project Overview

The eKYC approval form application is part of Juvo's upstream financing journey. This form will be used to help financial institutions verify the eligibility of someone to access financial services.

'El Hijo de la Cumbia' CD artwork

Cover Artwork for the Argentine Artist El Hijo de la Cumbia. El Hijo de la Cumbia is an Argentine artist, part of the very popular musical movement in Latin America la nueva cumbia.
CHALLENGE
Create the CD artwork new album "Freestyle de Ritmos".

APPROACH
I worked closely with the Art Director, we started with a board of inspirations that included pictures of the artist, existing graphic elements from past cd covers or promotions. We collect elements like colors, typography, symbols. We also gather Cumbia's imagery from traditional costumes to Cumbia's artists' cd cover, leaflet, and video clip. We added some external inspiration like graffitis and murals as well.

PROCESS
We choose 3 visuals directions:
- The abstract direction, is a mix of camouflage pattern combine with Gerwald Rockenschaub's composition and color.
- The mural direction combine with graffiti font
- The comic-book character direction inspire by Jamaican dancehall cover from the artist Wilfred Limonious

SOLUTION
We choose the comic-book character direction because it's easy to adapt depending on the support.

Gotan Project
'La revancha del tango' - 10 years box

Box packaging Artwork for Gotan Project ten years anniversary. Limited boxset edition include: two Gotan Project albums, a photo-book, and a postcard.