App Design

TrekGuad

TrekGuad is a mobile application listing all the trekking and trails of Guadeloupe islands. Each trek site has a detailed description guide: weather, how to get there, when to go, where to camp or stay, what to do, what to see, and much more...

CHALLENGE
- Logo/brand identity of the mobile application.
- Wireframing, prototyping and the final design


 

PROCESS

Brand vision brainstorming, defining the main characteristic of the product, competitive research and analysis, persona, brand strategy, mood boards, logo exploration, brand extension, print collateral, and marketing application design.


 

SOLUTION

TrekGuad is a personal project. The idea came as I looked at the National Park app by National Geographic, I thought, it will be useful to have the same kind of application in Guadeloupe. So, I began to think about what elements will figure on the app, what a potential user wants. I thought about something simple and easy to use. You don't need to log in, to use the application, it is a free app to help the visitor access to the information anywhere.

Client / 

Guadeloupe National Parc

 

Role / 

Brand Strategy, Brand Identity, Graphic Design, Creative Direction, Product Design, Mobile Design, Illustration

 

Agency / 

Personal Project

 

Year / 

2015

© 2020 by Melissa Issorat.